About

Sidrah Fatma Ahmed is a journalist and documentary filmmaker with over a decade of experience in digital media. She is skilled in reporting, shooting, editing, directing, and producing impact driven films.

She holds a Bachelor’s degree in Political Science from Lady Shri Ram College, Delhi University, and a Master’s in Convergent Journalism from the AJK Mass Communication Research Centre, Jamia Millia Islamia. In 2014, she began her career as a Video Journalist and Producer at Hindustan Times, where she was part of the newsroom’s transition into a digital-first platform.

Since 2016, Sidrah has been freelancing, focusing on directing, producing and field reporting. Her work has appeared in major outlets including Bloomberg, Financial Times, The New York Times, CNN, AJ+ and Vox. In 2023, she was awarded the Pulitzer Center’s Breakthrough Journalism Award for her Financial Times documentary on India’s heatwaves and its impact on people and businesses.

Beyond journalism, she runs The Bay Window Productions, a studio that collaborates with production houses, brands and development agencies to create heartfelt human interest films on all kinds of subjects.